The Color Factory

A whole new palette came to New York City in SoHo’s Hudson Square neighborhood. In 20,000 square feet, we feature brand-new participatory installations of colors we’ve collected around the city— hues that invite curiosity, discovery and play. Some of our favorite artists, creatives, designers and makers are teaming up with us to tell their unique color stories and engage all of your senses in unexpected ways.

 

The Color Factory

A whole new palette came to New York City in SoHo’s Hudson Square neighborhood. In 20,000 square feet, we feature brand-new participatory installations of colors we’ve collected around the city— hues that invite curiosity, discovery and play. Some of our favorite artists, creatives, designers and makers are teaming up with us to tell their unique color stories and engage all of your senses in unexpected ways.